Building Tattooer Loyalty with a Little TLC | Don Ranns & Tattoo Lover's Care | EP 296
Building Tattooer Loyalty with a Little TLC | Don Ranns & Tattoo Lover's Care | EP 296
In the evolving world of tattoo aftercare, understanding the science behind healing can make all the difference in preserving your artwork for decades. When we talked with Don Ranns, we dug into how inflammation affects tattoo healing and why ingredients like CBD are showing promising results for reducing redness and irritation during the critical first days after getting tattooed.
The shift from petroleum-based products that simply create a barrier to natural formulations that actually nourish the skin represents a fundamental change in how we approach tattoo longevity. This conversation highlighted how proper aftercare isn't just about the immediate healing phase but requires ongoing maintenance to keep tattoos looking vibrant through years of sun exposure and natural aging.
As a show of appreciation to their early supporters who've been with them through their growth phase, they're offering a special Founders pricing opportunity. By joining their loyalty program, members can lock in free shipping and enjoy permanent discounted pricing.
This limited-time offer includes specials for both personal use and client packages. If you've been curious about their products or are looking to restock your studio supplies, now is definitely the time to check out these deals.
Tattoo Lover’s Care Founders Loyalty Program
Click HERE to Learn More
This episode was made possible thanks to:
Interview by By Jake Meeks —
Writing By Daniel Pushcarich —
Topics: tattoo aftercare, CBD products, Tattoo Lovers Care, Don Rans, natural ingredients, petroleum-based products, anti-inflammatory properties, healing process, Forever Care, tattoo artists, client satisfaction, product development, quality control, subscription model, zinc oxide sunscreen, stencil remover, tattoo serum, industry relationships, artist engagement, tattoo community, loyalty program
“A lot of bigger brands are marketing to the tattoo collector, and the tattoo artist is kind of an afterthought.”
— Jake Meeks
Don Ranns (@tattooloverscare) is Co-Founder and CEO of Tattoo Lovers Care. Don has a Chemistry Degree from Sacramento State and had a previous background in Digital Marketing.
He is directly involved in product development within Tattoo Lover’s Care. His and the founding team’s passion for premium natural products drove the creation of TLC.
Don is the CEO and Co-Founder of Tattoo Lover’s Care.
Please enjoy!
INTERVIEW LINKS, MENTIONS, AND SHOW NOTES BELOW…
SELECTED LINKS FROM THE EPISODE
Connect with Don Ranns:
Tattoo Lovers Care Site | @tattooloverscare
SHOW NOTES
[00:00] The Evolution of Tattoo Aftercare
[02:50] The Shift in Tattoo Aftercare Products
[04:30] The Benefits of Natural Ingredients in Tattoo Aftercare
[08:44] The Evolution of CBD in the Tattoo Industry
[12:55] The Benefits of CBD Products
[14:55] Product Development and Implementation
[17:24] Client Experiences with Tattoo Lovers Care
[18:42] Consistency Variations and Product Development
[21:22] Managing Production and Quality Control
[25:54] Product Expansion and Market Strategy
[27:30] Responding to Customer Needs
[30:58] Marketing Approach and Industry Dynamics
[34:37] Impact of Venture Capital on Business Control
[35:41] Building Relationships with Artists
[36:41] Competing with Larger Brands
[39:56] Subscription-Based Business Models
[42:50] Strategies for Client Engagement and Product Promotion
[43:47] Upcoming Events and Loyalty Programs
[45:06] Opportunities for Artists and Support Initiatives
MORE Don QUOTES FROM THIS INTERVIEW
The Benefits of CBD Products
[12:55] “CBD is one of the cannabinoids that works on anti-inflammatory properties and does not have any psychoactive effect at all.”
— Don Ranns
Managing Production and Quality Control
[21:22] “You could follow a recipe and get the exact ingredients from the exact same thing, and it still will come out a little bit different.”
— Don Ranns
Competing With Larger Brands
[36:41] “A lot of bigger brands are marketing to the tattoo collector, and the tattoo artist is kind of an afterthought.”
— Don Ranns
This episode was made possible thanks to:
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The Fireside Tattoo podcast is hosted by veteran tattooer Jake Meeks, check out our episodes where we discuss, argue and wax philosophical, from tips for all levels of artists to trends in the tattoo world. Many guest artists have sat down for interviews and in-depth conversations and many more are planned…check back often!
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